Great News! If You’ve Been Waiting For A Premium Domain Name, You’ll Be Pleased To Hear That MortgageBrokerPerth.com.au Is For Sale TODAY!
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Thursday, May 23, 2013
With over 2,500,000 Australian domain names already taken, it’s virtually impossible to find a great, brandable name for your business. This is truly one of Australia’s premium names that may never be seen for sale again. If you would like to purchase this domain, please go to the bottom of this page and submit your offer.
But before you do, please take a minute to read the information below on how to value a domain. A number of people are being approached over the next few days so the information below will help guide you in making a suitable offer that will be seriously considered.
There isn’t any one company that can give you an accurate valuation of a domain, however there is some due diligence you can apply and some basic formulas that will help you see a direct ‘financial’ return on investment. You should also consider that on top of obvious ‘financial’ benefits, a domain has emotional value and brand value which are very hard to put a price on. So whilst the 5 points below are not going to give you a “definitive” way to value a domain, they will give you ideas that will help you estimate what a domain might be worth.
How do you calculate ‘financial value’? Well, if other people are paying for something that you can now get for free – that has financial value. And because this domain name is an exact match domain, it means you will attract a lot of visitors from Google absolutely free – where others are paying in the form of running an ad next to the search results. To know what they are paying, and how many visitors you are likely to get, you can use a free resource called the “Google Keyword Tool”.
The image below shows how many people search for the keyword contained in this domain and how much business owners are paying Google each time someone clicks on their ad.
When Google gives you the result of your search, the company in position 1 will get around 42% of all the searches visiting their website. Position 2 gets 12% and position 3 gets 8%. As an exact match domain name it won’t take much to get this site ranked number 1 for the same keyword as the domain name.
So now that you know the search volume and the cost per click, you can work out the true “click value” of this domain. Simply multiply the cost per click that people are paying right now ($14.98) by the search volume you would get in position 1 (163 clicks). The result, $2,442, is what people are currently paying (per month) for the traffic that this domain will provide you for free each and every month – forever.
A rule of thumb is to multiply this monthly figure by 12, giving you a value of $29,300, which would give you a 100% ROI in 12 months.
This is that difficult and subjective area.
Let’s firstly look at Exclusivity. Who else can copy you? How many words can you register as a domain name? Each of the Oxford Dictionary and Webster’s Dictionary have around half a million words. And according to AUda (which is the official administrator of all domain sales in Australia), over two and half million domains have already been registered in Australia.
That means not only every one word domain is gone, but also most 2 word and even 3 word domains are mostly gone.
This domain is not only brandable and memorable, it’s also very exclusive and no one in Australia can have it except one person
What about Brandability? Does the name convey confidence or provoke some purpose. How frequently is the name used in everyday conversation, how easy is the name to relate to. What would the cost and effort be to make customers aware of the name compared to another less user friendly name. Is the name easy to remember. These are all branding type questions you should ask.
Finding information relating to comparable premium domains in Australia is not easy as most of these domains are sold privately, not published, or are subject to some form of confidentiality agreement.
However, when it comes to premium domain names in general, there have been a couple of public cases – Hobart.com.au sold for $65,000, InvestmentProperty.com.au sold for $125,000, CarInsurance.com.au sold for $250,000 and cars.com.au sold for $1.6 million.
A domain name gives you value while you’re using it. There’s a return on your investment as you go along. But there may come a time when you want to sell it. So it’s important to know that a domain name is a growing investment, – something that you CAN sell. And as more and more domains get registered, these premium names will only get more valuable as they become more and more scarce.
One final note about a premium domain. When you have a premium domain name you automatically lift the perception of your business to that of a professional powerhouse. People do judge a book by it’s cover. Securing a premium domain name is like having John Grisham or Agatha Christie on the cover of your book.
So whilst I haven’t finished with a valuation or a suggested price, I hope I have opened your eyes to the value and the potential of the domain.
If you have a desire to be the only person in Australia to own this domain,
please do submit an offer before someone else does and we will seriously consider it.
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